It sounds impossible, but over 250 thousand websites are created every day. How can one expect to stand out among such intense competition? If you are running a business and thinking of creating a website, you need to think of a design that will attract visitors. Because there are so many websites out there, it is crucial to research innovative web design trends for 2022. That will be your key to success!

1. Memphis design

We’ve all heard how retro trends are back, and Memphis design is the perfect example. It is a design style that pairs colorful and chaotic shapes and patterns. It dates back all the way to the 1980s when it was used to counter the supposed high taste of art critics that valued minimalism over colorful designs.

Minimalistic design is also heavily used today. While it has an array of benefits, its overuse has led to a massive number of websites that look the same. Memphis design allows you to play with shapes and colors and create a memorable experience for your users. If you are looking for a website design that will make your business profitable, this might be the answer.

2. Retro revolution

Let’s continue with the retro revolution of website design trends and step into the 90s! During that time, the “website designer” job was not yet defined like today. All of the websites were focusing on bright colors and rectangular shapes. If we look at some designs from the past and analyze them today, they will seem hilarious.

However, the knowledge of web design that grew over the past decades allows us to take those old designs, refine them, and create a new experience resembling retro websites. Today, we can take out all of the unnecessary elements and colors and focus only on the spirit of the 90s. Working in this retro style can give excellent results, but you also need to be careful. Essential elements like the CTA button, navigation, and company logo still need to shine. They should not be lost in the colorful design. With that in mind, create your logo carefully, and make sure that it is clearly visible.

3. Neo-Brutalism

If we look at the main architectural trends from the 50s to 70s, there is a common theme called brutalism. It was very popular back then, and it revolved around raw, exposed materials like concrete. We saw the influence of brutalism in early 2014 when the majority of websites had:

  • unstyled HTML;
  • asymmetrical layouts;
  • simple fonts;
  • raw, untreated photos.

While this was a huge hit in that period, it had to evolve into something else so it could survive. A less extreme version is called Neo-Brutalism. It combines the raw elements of brutalism with minimalistic design and refines the entire idea to make it more sophisticated.

4. Visible borders

If we look at websites and analyze the design patterns, everything can seem magical in a way. Groups of elements float in front of us, forming shapes and forms. Everything is organized by the backend code.

Showing a website structure to the user is a good way to create a unique look.

While the initial idea is to hide the website’s structure and make it look like a seamless presentation, many designers play with the use of visible borders. Freeform is becoming an old thing, and it is time to introduce tables and boxes that clearly define the edges of the elements on the page. This feature is even a requirement for accessible websites, and it is a necessity for creating user-friendly websites.

5. Typographic hero image design

Images are the most important visual aspect of a website. A picture is indeed worth a thousand words, especially when it comes to building websites. Many websites focus on using large images for the background. Furthermore, they also place an image to be the hero of the front page. This is all to create a sense of wonder and excitement.

The new trend now focuses on using typographic hero image design. Instead of a regular image that takes all the focus, there is a sentence that needs to deliver a message to the clients. This can usually be a company slogan.

6. Moving text

Animations are not a new thing in web design. They have existed for a long time now, but designers mostly use them for images. However, animations can often be overwhelming to the user. Let’s take a look at a blog website, for example. The main focus should be on the article and on the quality of the content. But, if you add an animated image to the page, that will take all the focus away from reading.

Alt: A sign saying “Innovation” on  laptop screen.
Displaying a positive and motivational message on your front page is a good way to leave a positive impression on your visitors

The next best thing is moving text. Sliders that show news or snippets of articles can be very informative, but they are not overwhelming or invasive.

7. Animated interactions

We need to reference animation one more time but in a completely different way. Engaging interactives are becoming more popular every day. When users visit your website, they interact with it by clicking on various links. For example, clicking on a link will take them to a new page. Or, if they hover over the navigation menu, a new section will appear.

The novelty is to create animated interactions and show animations whenever users take any actions on your website. However, there is one thing to have in mind. Animated interactions can also slow down your website. You will need to do a lot of website maintenance to tweak the performance and improve the loading speed. According to WP Full Care, these engaging interactives are one of the most common culprits for slow loading speeds. They can also be overwhelming if used for every interaction. With that in mind, find the balance without static and dynamic elements on your website.

8. A scrolling adventure

Parallax backgrounds and scrolling websites are also not a novelty. However, the entire design idea has improved recently. You can find a lot of websites that focus on scrolling to get to the bottom of the page. There are fixed background parts that help the user have a sense of the website structure. The rest changes as they scroll down. A psychedelic world of wild colors, beautiful imagery, and the occasional third dimension breakthroughs will take your visitors on the most imaginative journey.

A room in white light showing images on a monitor.
The selection of images and colors can both make or break your website.

9. Using DIY graphics

The digital world allows us to create perfect images and shapes for websites quickly. However, this technology also takes away the feel of uniqueness and the sense of personality. On another note, DIY graphics are almost always imperfect. But that’s what makes them unique. Whether you are creating textures, cutouts, doodles, or any shape, do them by hand. You will see a huge, positive difference.

9 innovative web design trends for 2022 – delivered!

We hope that you enjoyed reading about the most efficient 9 innovative web design trends for 2022! Best of luck in creating a unique experience for your clients!


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